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Welcome to the Jungle is the multichannel media company that aims to inspire every individual to thrive in their professional lives.
Sales Headcount
100
Client Since
September 2021
At Welcome to the Jungle (WTTJ), variable compensation plays a central role in sales performance. Commissions represent a significant portion of the compensation for SDRs, Account Executives, and Customer Success Managers.
In an environment where performance, alignment, and talent attraction are strategic, commission management must be reliable, transparent, and accessible in real time.
Before Qobra, Welcome to the Jungle managed its commissions using Excel. This method generated a heavy operational burden and a lack of visibility for the teams.
This case study shows how WTTJ transformed variable compensation management into a strategic management and ongoing motivation tool.
At Welcome to the Jungle, sales teams operate in a demanding and competitive environment.
To attract and retain talent, it is essential to offer:
Before Qobra, Excel-based management did not allow this level of requirement to be met.
Variable compensation management was based on interconnected Excel spreadsheets, with multiple formulas linking different data sources.
This process involved:
Contrary to what one might think, the work was not limited to quarterly closings.
Mid-period, sales reps would request estimates of their variable compensation, forcing the Operations teams to recalculate the amounts several times.
Variable compensation became a recurring and time-consuming issue.
"Mid-period, we have sales reps who need that information, so we'd end up redoing the calculation several times a quarter."
Diva Fumery, Head of Business Operations at Welcome to the Jungle
The use of Excel limited the readability of the rules and calculations.
"Before Qobra, variable compensation was managed through Excel spreadsheets and formula systems that could lack transparency for the teams and were difficult to consolidate."
Pierre-Gaël Pasquiou, Chief Sales Officer at Welcome to the Jungle
The issues identified were:
This lack of transparency could lead to questions and internal friction.
In an organization that values alignment and clarity, this situation was no longer satisfactory.
With Qobra, each member of the sales team has individual access to the platform.
"Every member of the sales team has access to this platform, which lets them track their target and commission rate in real time."
Diva Fumery, Head of Business Operations at Welcome to the Jungle
Salespeople can track:
Managers use Qobra to monitor:
Operations teams rely on Qobra to ensure that data is accurate and continuously updated.
Variables become a living indicator, consulted on a daily basis.
Automation radically transforms the process.
On the operations side:
On the management side:
Most of the compilation work has disappeared.
The time savings are significant and structural.
Real-time visibility acts as a motivator.
Salespeople can:
The tool is seen as a performance accelerator, bringing a level of sophistication in line with the company's ambitions.
"You don't run a Formula 1 race in a beat-up old car. For us, Qobra is the Formula 1 of goal management."
Pierre-Gaël Pasquiou, Chief Sales Officer at Welcome to the Jungle
The transparency offered by Qobra meets a strong expectation among talented individuals:
The tool also facilitates the flow of information between Sales, Business Operations, Finance, and HR.
Variables are no longer an opaque or fragmented subject.
They become a structuring element of commercial governance.
Automation frees Operations teams from repetitive and time-consuming tasks.
"The three main benefits of Qobra for Welcome to the Jungle are trust, speed of execution, the only thing left for me to do is validate, and one-click exports."
Diva Fumery, Head of Business Operations at Welcome to the Jungle
Teams have a single source of truth that is accessible to all.
Managers track changes in variables and adjust their management in real time.
The clarity and transparency of the system meet the expectations of talent and promote engagement.
"We also believe that talent needs a certain level of transparency and team alignment, and in that sense Qobra is an extraordinary fit for what we're looking for."
Pierre-Gaël Pasquiou, Chief Sales Officer at Welcome to the Jungle
The Welcome to the Jungle case study illustrates the limitations of Excel-based management:
With Qobra, WTTJ has implemented a system that is:
Variable compensation becomes a strategic tool, capable of supporting performance, motivation, and alignment on a large scale.