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2

weeks saved by quarter

100%

autonomous on Qobra

1

tool that centralizes all the sales commission information

Ogury is a global AdTech company that delivers advertising solutions grounded in privacy to brands, agencies and publishers.

Sales Headcount

315

Client Since

June 2024

Ogury x Qobra: Transparent, centralized, and autonomous commission management

At Ogury, variable compensation is a strategic performance lever. It represents a significant portion of the sales teams' compensation and contributes directly to revenue generation on an international scale.

In a structured and demanding environment, commission management must be reliable, transparent, auditable, and centralized. Before Qobra, Ogury managed its commissions using Excel. This system created complexity, risked errors, and lacked visibility for teams.

This case study shows how Ogury transformed a manual, fragmented process into an automated, autonomous system that can be managed in real time.

Context: an international organization with high reliability requirements

Variable compensation at the heart of sales management

At Ogury, compensation plans are based on multiple data sources and complex rules.

To support performance and maintain team confidence, commission management must:

  • Be technically reliable
  • Offer complete transparency
  • Enable real-time monitoring
  • Be auditable and secure
  • Remain simple to administer

Before Qobra, the Excel environment could not guarantee these requirements on a large scale.

Challenges encountered before Qobra

Data issues and increasing complexity

Management relied on:

  • Multiple Excel spreadsheets
  • Different data sources
  • Refresh issues
  • Complex formulas to maintain

Data merging was a constant challenge.

The lack of centralization made it difficult for sales teams to understand the exact components of bonuses.

Time-consuming and error-prone processes

Each quarter, verifying data and calculations took a considerable amount of time.

The main risks:

  • Human error
  • Untracked changes
  • Lack of version control

In a subject as sensitive as compensation, the lack of auditability increased the pressure on Sales Ops and sales teams.

Lack of visibility for sales teams

Before Qobra, sales reps often had to wait for invoicing to estimate their commissions.

Consequences:

  • Lack of visibility during the quarter
  • Difficulty planning ahead
  • Lack of real-time motivation

Without visibility, variable compensation cannot fully play its role as a performance accelerator.

The deployment of Qobra: automate, centralize, and empower

Automated, real-time data updates

Thanks to the direct connection with Salesforce:

  • Data is automatically updated every two hours
  • Sales reps know the estimated amount of their variable compensation in real time
  • Managers have a continuously updated view

Visibility becomes immediate and actionable.

A significant improvement in accuracy and auditability

Unlike Excel, Qobra offers:

  • Change tracking
  • Clear traceability
  • Access control

Sales Ops teams know who changed what and when.

This auditability reinforces the robustness of the system and reduces the risk of error.

Complete centralization of the process

Qobra brings together:

  • The data source
  • The calculation engine
  • The results
  • The exports

Everything is centralized in a single tool.

For Finance, this is a major advantage:

  • Early access to amounts
  • Single consolidated file
  • Elimination of the manual recalculation process

The time savings are significant for all teams.

An autonomous and easy-to-administer system

One of the key criteria for Ogury was autonomy.

With Qobra:

  • No need for coding
  • Accessible configuration
  • Internal administration without external dependence

With tight closing deadlines, this autonomy is essential.

Not having to rely on an external supplier to correct a rule reduces pressure and secures the process.

Smooth and integrated communication

The integrated discussion system allows you to:

  • Ask questions directly in the tool
  • Centralize exchanges
  • Facilitate collaboration between Sales and Sales Ops

Communication becomes simpler and faster.

Powerful reporting to drive performance

Qobra also allows you to analyze payments after execution.

Teams can:

  • Study the amounts paid
  • Analyze trends
  • Adjust compensation strategies

For salespeople, real-time reporting is one of the most appreciated features.

Compensation becomes a living indicator, consulted and used on a daily basis.

Strategic benefits for Ogury

Ensure data reliability

CRM connection and traceability reinforce the robustness of the system.

Save time at all levels

Sales Ops and Finance benefit from a centralized and automated process.

Provide real-time visibility

Sales reps can track their variable compensation throughout the quarter.

Make the organization autonomous

Configuration does not depend on external technical expertise.

Structure strategic management

Reporting features allow compensation plans to be analyzed and optimized.

Conclusion: transforming complexity into operational control

The Ogury case shows that an Excel-based system can quickly become:

  • Complex
  • Unreliable
  • Time-consuming
  • Difficult to audit

With Qobra, Ogury has implemented a system that is:

  • Transparent
  • Centralized
  • Automated
  • Autonomous
  • Scalable

Variable compensation becomes a strategic tool, serving performance, trust, and commercial governance.

Qobra in a few figures

  • More than 250 client companies (Doctolib, PayFit, Spendesk, Go1, Make, CoachHub, SeLoger, Figaro, Agicap, etc.)
  • More than 20,000 users (Finance, Revenue Operations, Sales Operations, HR, Sales, etc.)
  • International presence: France, United States, United Kingdom, Canada, Spain, Germany, Italy, Netherlands, Belgium, Switzerland, and Czech Republic