Webinar (Tuesday, March 10): How ElevenLabs and n8n Run Commissions at Scale with Qobra
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weeks saved by quarter
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autonomous on Qobra
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tool that centralizes all the sales commission information

Ogury is a global AdTech company that delivers advertising solutions grounded in privacy to brands, agencies and publishers.
Sales Headcount
315
Client Since
June 2024
At Ogury, variable compensation is a strategic performance lever. It represents a significant portion of the sales teams' compensation and contributes directly to revenue generation on an international scale.
In a structured and demanding environment, commission management must be reliable, transparent, auditable, and centralized. Before Qobra, Ogury managed its commissions using Excel. This system created complexity, risked errors, and lacked visibility for teams.
This case study shows how Ogury transformed a manual, fragmented process into an automated, autonomous system that can be managed in real time.
At Ogury, compensation plans are based on multiple data sources and complex rules.
To support performance and maintain team confidence, commission management must:
Before Qobra, the Excel environment could not guarantee these requirements on a large scale.
Management relied on:
Data merging was a constant challenge.
The lack of centralization made it difficult for sales teams to understand the exact components of bonuses.
Each quarter, verifying data and calculations took a considerable amount of time.
The main risks:
In a subject as sensitive as compensation, the lack of auditability increased the pressure on Sales Ops and sales teams.
Before Qobra, sales reps often had to wait for invoicing to estimate their commissions.
Consequences:
Without visibility, variable compensation cannot fully play its role as a performance accelerator.
Thanks to the direct connection with Salesforce:
Visibility becomes immediate and actionable.
Unlike Excel, Qobra offers:
Sales Ops teams know who changed what and when.
This auditability reinforces the robustness of the system and reduces the risk of error.
Qobra brings together:
Everything is centralized in a single tool.
For Finance, this is a major advantage:
The time savings are significant for all teams.
One of the key criteria for Ogury was autonomy.
With Qobra:
With tight closing deadlines, this autonomy is essential.
Not having to rely on an external supplier to correct a rule reduces pressure and secures the process.
The integrated discussion system allows you to:
Communication becomes simpler and faster.
Qobra also allows you to analyze payments after execution.
Teams can:
For salespeople, real-time reporting is one of the most appreciated features.
Compensation becomes a living indicator, consulted and used on a daily basis.
CRM connection and traceability reinforce the robustness of the system.
Sales Ops and Finance benefit from a centralized and automated process.
Sales reps can track their variable compensation throughout the quarter.
Configuration does not depend on external technical expertise.
Reporting features allow compensation plans to be analyzed and optimized.
The Ogury case shows that an Excel-based system can quickly become:
With Qobra, Ogury has implemented a system that is:
Variable compensation becomes a strategic tool, serving performance, trust, and commercial governance.