Sales compensation built for media companies
Campaigns that run over months, agency and direct deals, digital, print, events, and sponsorships in one portfolio: media comp has its own rules. Qobra calculates them all, accurately, automatically.
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“Since we rolled it out, I hardly get any questions anymore. It saves me a lot of time.”
“With Qobra, we can make plan changes very quickly. It took us one day to implement all the 2026 plans.”
"We can already see that since implementing Qobra, there is 15 to 20% uplift in terms of target achievement."
"It’s rare to put a SaaS integration into a business and have Salespeople come to me as RevOps Director and say wow, I really like that new commission tool, that’s really cool."
"Qobra becomes that one source of truth for everything. You know that kind of helps to give that sense of truth with finance so that they could be like we trust this data."
“With Qobra, we can make plan changes very quickly. It took us one day to implement all the 2026 plans.With Qobra, we can make plan changes very quickly. It took us one day to implement all the 2026 plans.”
“Before Qobra, compensation calculations took 5 weeks, relying on finance managers from multiple countries. Now, one person can handle everything efficiently.”
Pay on revenue that actually runs.
A signed insertion order isn’t revenue yet. Campaigns are delivered, adjusted, and billed over time, and commissions need to follow the money, not just the booking.
Credit the right seller.
Agency leads, direct accounts, territories, specialists: several people touch the same deal. Splitting credit by hand leads to errors and disputes.
Reward the product mix you need.
Digital, print, video, events, sponsorships: strategic priorities shift every quarter, and incentives need to push the formats that matter now.
How Qobra does it
Calculate commissions the way you bill.
Booking, billing, or collection-based rules
Pay on signed, delivered, invoiced, or collected revenue, or a mix of them, with the timing your plan requires.
Splits across agencies, accounts, and teams
Split credit between agency leads, account managers, and specialists by rule. Every party gets credited correctly, automatically.
Clawbacks and adjustments
Makegoods, cancellations, and unpaid invoices adjust payouts automatically, with every change traceable.
Steer the field toward your priorities.
Product-based rules
Different rates by format, product line, or channel, so plans reward the revenue that matters most to you.
The Architect, your AI plan builder
Update plans across teams in a single prompt when priorities change, and simulate the cost before launch.
SPIFFs and leaderboards
Push a new offer or an event package with a targeted SPIFF, tracked on live leaderboards.
One source of truth for sales and Finance.
Native data integrations
CRM, ad server data via your warehouse, ERP, and billing systems: data flows in natively, no exports to maintain.
Transparent statements
Sellers see every campaign and every calculation behind their payout, updated in real time.
Full audit trail
Every calculation, adjustment, and approval logged. When a payout is questioned, the answer is already documented.
Meet the three AI agents
that give you your week back.
Sales comp management,
on autopilot
The Architect
The Sales Coach
The Analyst
Build and test commission plans instantly. Describe a plan in plain language, update ten plans in one prompt, and simulate the result on historical payouts before anything reaches your reps.
Answer every rep question, automatically. "How much will I earn if I close this deal?" "Why was my commission this amount?" The Sales Coach explains each statement with concrete examples, so reps trust their numbers and stop pinging RevOps.
Catch commission errors before payout. The Analyst reconciles data across plans, tracks quota attainment and pay versus performance, and alerts your team before payroll turns into a fire drill.
“I will say the Architect has been off the charts good. It really is incredible, so I don't see this being a massive lift like in the past.”
Qobra MCP Server
Use Qobra from Claude, ChatGPT or any MCP-compatible assistant. Pull commission data, trigger actions, and build custom workflows that run themselves, with your Qobra permissions applied to every request.
Plugs into the tools you already use
Qobra connects natively to your CRM, data warehouse, HRIS and ERP, so commissions run on the same data, refreshed in real time. And yes, you can still make manual adjustments.
Security and Control
Enterprise-grade security built into every layer, with UK GDPR compliance and EU hosting.
Time back. More trust.
Their words, not ours.
“Qobra increased my team’s confidence, which directly impacts sales performance.”
“I don’t really get questions anymore. Reps can see exactly what they’re paid on, and it saves me a lot of time.”
“Qobra has significantly improved my team’s productivity. They no longer have to calculate their commissions manually, and it gives them more confidence in the process.”
“Reps can ask themselves: if I close this $100K deal, how much more commission will I make? That little extra can motivate them to close.”
