April 9 | Webinar: The True Cost of Sales Compensation, and How to Optimize It (with ElevenLabs and The SaaS CFO)
Register- Define your compensation philosophy, secure executive sign‑off, and create a clear project plan before any numbers are calculated.
- Set the budget with Finance (typical total 3–5% of payroll) and allocate roughly 10–20% for market adjustments, 60–80% for merit, 5–15% for promotions and ~5–10% discretionary.
- Collect and analyse external market benchmarks plus internal job, salary and performance data—use dedicated software where possible to avoid spreadsheet errors and ensure auditability.
- Hold time‑boxed calibration meetings to align managers, focus discussion on outliers, document decisions, and obtain final approvals from leadership and finance.
- Prepare managers with scripts and FAQs, communicate individual outcomes linking performance and market context, update payroll accurately, and include variable pay (OTE/commissions) in total rewards conversations.
Is your annual salary review process more of a frenzied scramble than a strategic exercise? For many HR and People leaders, the cycle of determining raises, aligning stakeholders, and communicating adjustments can feel fraught and undefined. It's a high-stakes period that impacts budget, morale, and retention.
But it doesn't have to be this way. A well-structured compensation review is one of the most powerful tools you have to ensure pay remains fair, competitive, and aligned with your business goals. This guide provides a clear, step-by-step roadmap to transform your pay review from a source of stress into a streamlined process that builds trust and motivates your teams.
What is a Compensation Review?
A compensation review—also known as a pay review, salary evaluation, or merit cycle—is a formal, systematic process for assessing and adjusting employee compensation packages. Conducted at least annually, its primary goal is to ensure that pay is both internally equitable and externally competitive.
This process goes beyond simply looking at base salary. It evaluates an employee's total compensation package in light of several factors:
- Market Standards: How your pay compares to similar roles in your industry and region.
- Company Goals: Aligning pay with the organization's strategic priorities.
- Compensation Philosophy: Following the core principles that guide your company's pay decisions.
- Individual Contribution: Rewarding employees for their performance and impact.
While often linked to performance reviews, they are not the same. A performance review assesses an employee's work and development, which then becomes a key input for the compensation review, where the financial decisions are made.
The Different Types of Compensation Reviews
Compensation evaluations can be triggered by different events and serve various purposes. The most common types include:
- Annual Compensation Review: This is the most comprehensive type, typically conducted in the last quarter of the year for all employees. It considers every aspect of the compensation and benefits package.
- Promotional Review: This review is initiated when an employee is promoted to a role with greater responsibilities, ensuring their new salary reflects the change in scope.
- Performance-Based Review (Merit Cycle): This process is specifically focused on rewarding top-performing employees with salary increases or bonuses based on their contributions.
- Market-Based Adjustment: Sometimes, an organisation will conduct an ad-hoc review if new market data reveals that compensation for certain roles has fallen significantly behind industry benchmarks. This is crucial for retaining talent in competitive fields.
The Step-by-Step Compensation Review Process
A successful compensation review is a multi-phased project, not a single event. A typical end-to-end cycle runs for 12 to 14 weeks, ensuring each stage is given the necessary attention. Rushing the early phases almost always creates chaos later.
Phase 1: Planning & Stakeholder Alignment (Weeks 1-3)
This is the most critical phase. Misalignment here is a primary source of stress and can derail the entire process. Before a single number is crunched, you must get key stakeholders on the same page.
- Gain Leadership Buy-in: Schedule a kick-off meeting with the executive team (CEO, CFO, COO) and department heads. The goal is to agree on the core approach and objectives. Is the priority this year to drive performance, enhance employee engagement and retention, or strictly align with the market?
- Revisit Your Compensation Philosophy: This document is your north star. It should answer fundamental questions like how competitive you aim to be (e.g., pay at the 50th or 75th percentile of the market), how much weight is given to performance versus tenure, and your stance on pay transparency.
- Define the Project Plan: Create a central document that outlines the timeline, key milestones, roles and responsibilities, decision-making process, and success metrics for the review.
Phase 2: Budget Planning (Weeks 2-4)
Once the strategy is set, you need to determine the financial envelope. This is a close collaboration between HR and the Finance department. The total budget for salary increases typically ranges from 3% to 5% of the company's total payroll.
This budget is usually divided into three main buckets:
- Market Adjustments: Funds set aside to bring salaries that are below market benchmarks up to the company's target percentile.
- Merit Increases: The largest portion, allocated for performance-based raises.
- Promotional Increases: Budget reserved for employees who will be promoted during the review cycle.
Phase 3: Data Collection & Analysis (Weeks 4-6)
With a plan and budget in place, it's time to gather the data that will inform your decisions. This involves looking both outward and inward.
- External Market Data: Use reliable salary benchmarking tools and surveys to understand the market rates for each role in your organisation. Consider factors like industry, company size, and geographic location.
- Internal Employee Data: Consolidate all relevant information, including current salaries, job levels, department, tenure, location, and recent performance review scores.
- Role Analysis: Review job descriptions and responsibilities. Have roles evolved? Has complexity increased? This process, often called job evaluation, ensures you are comparing apples to apples when looking at market data.
Phase 4: Calibration & Decision Making (Weeks 7-10)
This is where you translate data into concrete decisions. The cornerstone of this phase is the calibration meeting.
Calibration meetings bring together managers from the same department or level to discuss their teams' performance ratings and proposed salary increases. The goal is to ensure that a "high performer" in one team is held to the same standard as a "high performer" in another, eliminating managerial bias and promoting fairness.
A well-structured calibration session can be highly efficient, averaging just three minutes per employee. To achieve this:
- Prepare in Advance: Provide managers with all necessary data beforehand (performance scores, current salary, compa-ratio, proposed raise).
- Set a Clear Agenda: Define the objective of the meeting and the expected outcomes.
- Timebox Discussions: Allocate a specific amount of time to discuss each employee to keep the conversation focused.
- Focus on Outliers: Spend most of the time discussing employees whose ratings or proposed raises deviate significantly from the norm.
After calibration, final salary adjustments are calculated, and the proposed changes are submitted to leadership and finance for final approval.
Phase 5: Communication & Implementation (Weeks 11-14)
How you communicate compensation decisions is just as important as the decisions themselves.
- Train Your Managers: Don't send managers into these sensitive conversations unprepared. Equip them with a toolkit that includes the overall compensation philosophy, key talking points, a script for delivering the news, and a list of frequently asked questions.
- Communicate to Employees: Managers should meet with each employee individually to discuss their specific adjustment. The conversation should provide context, linking the decision back to their performance, the company's performance, and market data. Transparency builds trust, even when the increase is smaller than hoped. To ensure clarity, you may want to review best practices on how to communicate a new commission plan, especially for sales roles.
- Update Payroll: Work closely with the payroll team to implement all changes accurately and on the effective date. Send employees a formal letter or statement confirming their new compensation package.
Key Factors to Consider in Your Review
A robust pay evaluation balances multiple competing factors. Keeping these in view ensures your decisions are fair, defensible, and strategic.
- Internal Equity: Are you paying employees in similar roles with similar performance fairly, regardless of gender, ethnicity, or other demographic factors? Regular pay equity analysis is essential.
- Market Competitiveness: Is your compensation package attractive enough to bring in new talent and retain your existing high performers?
- Job Responsibilities: As roles evolve, their compensation should too. A review is a chance to re-evaluate job complexity and impact.
- Individual Performance: Your top performers should see the largest rewards. A merit matrix can help standardise increases based on performance and position in the salary range.
- Economic Climate: Factors like inflation and the rising cost of living have become a major consideration. While not always possible to match inflation, it's a factor employees are acutely aware of.
- Total Rewards Package: Base salary is only one piece of the puzzle. Consider the entire package, including bonuses, equity, benefits, and variable pay. For sales teams, the variable component is a huge part of their earnings potential. Using a dedicated platform like Qobra provides the necessary transparency to accurately track and communicate the value of their commission plans, which is a vital part of their total rewards discussion.
A structured approach, supported by the right tools, beats guesswork every time. By moving away from manual processes, you can build a system that delivers fair, defensible, and motivating compensation decisions. The right software for managing commissions can transform the most complex part of your review—variable pay—into a source of clarity and motivation.
A thoughtfully executed compensation review is more than an administrative task; it's a strategic investment in your talent. It sends a powerful message that you value your employees, are committed to fairness, and are dedicated to rewarding performance. By following a clear, structured process, you can build a compensation framework that not only retains your best people but also fuels your company's growth.

Frequently Asked Questions (FAQ)
How often should we conduct a compensation review?
An annual review is the standard for most organisations. However, in fast-moving industries or periods of high inflation, some companies are shifting to a semi-annual cadence to stay competitive and responsive to market changes.
What's the difference between a merit increase and a market adjustment?
A merit increase is a raise based on an individual's performance and contribution over the past review period. A market adjustment (or cost-of-living adjustment) is an increase given to align an employee's salary with external market data, ensuring their pay remains competitive regardless of individual performance. An employee could receive one, both, or neither.
How do we ensure fairness and address pay equity?
Ensuring fairness requires a multi-faceted approach. Start by using objective data from performance reviews and market benchmarks. Conduct a formal pay equity analysis to identify and correct any systemic gaps based on gender or other demographics. Use calibration meetings to standardise manager assessments and document the rationale behind every compensation decision to ensure it is defensible.
How should we handle variable compensation in the review?
Variable compensation, like sales commissions, is a critical part of the Total Target Compensation (TTC) for many roles and must be reviewed alongside base salary. The review should assess whether the current sales commission plans are driving the right behaviours and achieving the desired business outcomes. Using a platform like Qobra provides the clear data and analytics needed to evaluate the performance of these plans and communicate their value transparently to employees.







