Webinar (Tuesday, March 10): How ElevenLabs and n8n Run Commissions at Scale with Qobra
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Triangle behind a mountain range made with structural grid like textureplay

4

days per month saved

100%

reliable commissions

123%

individual performance

Spendesk is a business expense management solution that brings control, visibility and automation to finance teams.

Sales Headcount

300

Client Since

March 2023

Spendesk x Qobra: Building trust to outperform

At Spendesk, variable compensation is a pillar of the performance model. It applies to a wide range of teams: CSMs, Account Executives, BDRs/SDRs, Onboarding and Partnerships teams, spread across France, Germany, Spain, Italy, and the United Kingdom.

Commissions are not just a compensation mechanism. They are a direct lever for motivation, alignment, and performance. To be effective, they must be based on clear objectives, understandable mechanics, and impeccable transparency.

Before Qobra, this level of requirement was difficult to achieve.

This case study shows how Spendesk moved from complex manual management to a structured system that builds trust and performance.

Context: an international organization with high performance stakes

Variable compensation at the heart of sales dynamics

At Spendesk, commissions represent a significant portion of the Revenue teams' compensation. In a multi-country, multi-business environment, commission management must be:

  • Reliable
  • Scalable
  • Transparent
  • Adapted to various plans

The slightest friction can impact motivation, trust, and collective performance.

Before Qobra, commission management was mainly based on Google Sheets.

Challenges encountered before Qobra

Entirely manual and time-consuming management

Commissions were calculated using Google Sheets spreadsheets, with regular exports from Salesforce and Looker.

The process involved:

  • Exporting data from different tools
  • Manual integration into files
  • Calculations using formulas and automations
  • Multiple back-and-forths with managers
  • Final validation with HR

For approximately 200 employees, this process represented nearly a week of work each month.

This operational burden heavily mobilized the Revenue Operations teams and slowed down validations.

A lack of real-time visibility for teams

Although dashboards existed in Salesforce and Looker, they did not allow for accurate tracking of the impact on commissions.

Employees did not have a clear, up-to-date view of:

  • Their performance for the month
  • Their level of achievement
  • The estimated amount of their variable compensation

However, real-time visibility is crucial for managing performance. Without it, variable compensation loses some of its incentive power.

Frustration and loss of confidence

A manual and complex process automatically increases the risk of human error.

These potential errors led to:

  • Repeated discussions at the end of the month
  • Additional checks
  • Frustration
  • A lack of confidence in the amounts announced

When variable compensation is not perceived as completely reliable, it can become a source of tension instead of a driver of engagement.

Choosing Qobra: simplicity, connectivity, and flexibility

Selection criteria focused on performance and adoption

For Spendesk, three criteria were decisive in choosing Qobra:

  1. Connectivity with existing tools, particularly Salesforce
  2. Clear results for employees
  3. Ease of administration for operations teams

In a rapidly changing organization, it was essential to have a tool that was:

  • Intuitive
  • Flexible
  • Allowing for quick changes to plans
  • Easy to administer

Qobra met these requirements.

Results achieved with Qobra

A significant reduction in management time

Monthly commission management has gone from about a week to three days for 200 employees.

Revenue Operations teams have become more efficient:

  • Fewer back-and-forths
  • Fewer manual checks
  • Less friction with managers

On the management side, monitoring is now simplified. A few logins per month are enough to verify that the Salesforce integration is working properly and that the data is consistent.

End-of-month validation no longer generates complex discussions.

A general renewal of confidence

One of the most significant impacts is the return of confidence.

Transparent calculations and process automation have eliminated recurring errors.

The result:

  • No more commission-related complaints
  • Fewer disputes
  • A more peaceful relationship between sales, managers, and operations teams

Variable compensation is once again perceived as fair and controlled.

A combination of simplicity and flexibility

Qobra combines:

  • Native integration with Salesforce
  • Clear visualization of results
  • Simple administration for operations teams

Changes to plans or objectives can be made quickly, without having to rebuild complex files.

This flexibility is essential to support a growing international organization.

A real boost to motivation and performance

Qobra is not limited to automating calculations.

Integration with Slack and email notifications introduce a gamification dimension:

  • Real-time tracking
  • Motivational notifications
  • Immediate visibility of progress

This dynamic directly contributes to team motivation.

In 2022, Spendesk achieved an average individual performance of 123%.

Qobra is one of the links that supports this dynamic by providing visibility, trust, and continuous stimulation.

Strategic benefits for Spendesk

Restoring confidence in variable compensation

Transparency and automation reinforce the credibility of the commission system.

Accelerating operational efficiency

Reduced management time frees up Revenue Operations teams for more strategically valuable tasks.

Strengthening daily motivation

Real-time visibility and notification mechanisms maintain a dynamic of continuous performance.

Support a complex international organization

Qobra aligns multi-country, multi-role, and multi-commission plan teams within a single, reliable, and flexible system.

Conclusion: from manual complexity to structured performance

The Spendesk case demonstrates that a manual commission system quickly reaches its limits in a growing organization.

When management relies on spreadsheets:

  • The risk of error increases
  • The time spent explodes
  • Trust decreases

With a dedicated platform like Qobra:

  • Data is connected and updated
  • Calculations are automated and transparent
  • Teams gain autonomy
  • Performance is managed in real time

At Spendesk, Qobra has helped establish an essential foundation: trust.

And trust is an essential prerequisite for outperformance.

Qobra in a few figures

  • More than 250 client companies (Doctolib, Payfit, Spendesk, Go1, Make, CoachHub, SeLoger, Figaro, Agicap, etc.)
  • Over 20,000 users (Finance, Revenue Operations, Sales Operations, HR, Sales, etc.)
  • International presence: France, United States, United Kingdom, Canada, Spain, Germany, Italy, Netherlands, Belgium, Switzerland, and Czech Republic